VELO Snus in a new package design - rebranding 2024!

VELO Snus in a new package design - rebranding 2024!

British American Tobacco has recently announced a rebranding initiative for its well-known line of VELO nicotine pouches, Weirdly Original. The modifications aim to enhance consumer clarity, with existing VELO pouches receiving new names and branding to refresh the line's appearance. Rest assured, while the branding evolves, the ingredients and quality will remain consistent, ensuring familiarity for users. Additionally, BAT is introducing fresh flavors and experiences to this popular nicotine pouch brand, enhancing the product range.

Vibrant Colors and Enhanced Brand Identity

The Weirdly Original range of VELO pouches will now feature distinctive colors instead of the conventional white hue. The inclusion of the 'V' in the 'VELO' logo aims to boost brand recognition, with designs emphasizing the varying strengths and flavors within each can. Stronger colors will signify heightened nicotine content or flavor intensity, simplifying the understanding of VELO pouches at a glance.

Global Standardized Design

Previously, VELO pouches were packaged differently across various countries until January 2024. To cater to the brand's expanding global popularity, BAT has opted for a consistent, unified design. This strategic shift ensures that consumers worldwide can purchase VELO with confidence, knowing they are receiving authentic products.

Addressing concerns regarding potential authenticity issues arising from diverse packaging, the uniform appearance across regions like the USA, UK, Sweden, Denmark, and Germany alleviates any doubts.

Revised Product Names - Comprehensive Overview

VELO has taken the opportunity to rename some popular flavors, aligning them more closely with their ingredients to offer consumers clearer insights into their purchases.

Here is a list of what the new VELO pouches are called:

1. VELO Freeze → VELO Mighty Peppermint
2. VELO Ice Cool → VELO Crispy Peppermint
3. VELO Berry Frost → VELO Icy Berries
4. VELO Polar Mint / Easy Mint → VELO Spiffy Spearmint
5. VELO Tropic Breeze → VELO Breezy Mango
6. VELO Royal Purple → VELO Groovy Grape
7. VELO Cool Storm → VELO Peppermint Storm
8. VELO Mint → VELO Witty Spearmint
9. VELO Fresh Jalapeno → VELO Lime Flame
10. VELO Ruby Berry → VELO Blushy Berry
11. VELO Liquorice → VELO Lofty Liquorice
12. VELO Elderflower Spritz → VELO Zesty Elderflower
13. VELO Caribbean Spirit → VELO Twisted Pineapple
14. VELO Iced Melon Mini → VELO Wintery Watermelon Mini
15. VELO Ice Cool Mini → VELO Crispy Peppermint Mini
16. VELO Frosty Grapefruit → VELO Arctic Grapefruit
17. VELO Eucalyptus → VELO Zingy Eucalyptus

New Flavors and Product Offerings

In addition to the packaging revamp, VELO has introduced fresh flavors to cater to diverse preferences, including fruit-infused options:

Icy Cherry - A potent fusion of cherries and berries in this VELO flavor Tangled Berry - Creamy blueberries and raspberries blended with sweet berries Mango Flame - A creamy, exotic pouch for those with adventurous tastes Zest Flame - A zesty, sour lime flavor with a spicy and citrus twist Orange Spark - A robust, sweet orange flavor boasting high nicotine content Introduction of the Sensations Line-up

VELO has unveiled the 'Sensations' lineup, featuring products that offer heating or cooling effects, distinguished by a new, darker packaging reflecting their unique qualities.

The new products include:

Cooling - VELO Cool Storm with menthol for a freezing sensation on the lips Heating - VELO Cinnamon Flame combining spicy cinnamon and fiery black pepper for a warming sensation Tingling - Integrated into the Orange Spark nicopod, providing an exciting element to the experience

Implementation Timeline

From EPOK to LYFT and now VELO, the brand has undergone numerous transformations over its history. The latest rebranding initiative commenced in January 2024, with peel-off stickers appearing on popular VELO nicotine pouches. Upon purchase, users will encounter the old design initially, unveiling the refreshed branding beneath the peel-off sticker.


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